Search Engine Marketing (SEM)
Search Engine Marketing or SEM goes beyond simply optimizing a website for organic, unpaid search results. A successful SEM program incorporates proactive tools such as pay-for-placement, pay-for-click and AdWords programs that will generate a targeted, steady traffic flow to your site, and create a measurable return on investment for your marketing expenditures.
One of the keys to effective SEM is using appropriate analytics to understanding the nuances of online advertising and paid response products, then tailor and execute a program accordingly. Lync SEM has extensive experience in these areas, and works with its clients individually to gain the insights needed to custom-fit a campaign that is cost-effective and tailor-made to their individual needs.